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When I ask this question of clients, I usually get one of two answers: “my largest competitor” OR “the economy”. WRONG. So, what should be the biggest fear? What you don’t know! Why? Most big shifts, the kind that put companies out of business or are transformative for an industry, are usually in blind spots. [...]
So, what do you believe? Is the economy coming back? Most economists say yes, but slowly. Most businesses say maybe–some are seeing more positive signs than others. Most people say not yet. However, the challenge may be that the “recovered” economy doesn’t look much like the robust economy of yesterday. Some businesses will never recover. [...]
This is part 1 of a two-part blog. To read part 2, click here. Why do some companies succeed and others fail? Sure, part of it is the state of the economy, may be the industry they are in, could be how deep their pockets are. How much of it is leadership? Are we ready [...]
A common question is: “How much is a brand really worth?” No one wants to hear “it depends,” but like so many other things, your brand value escalates with how much you invest in it. According to BrandZ, brands account for about 1/3 of the value of Fortune 500 companies. The combined value of all [...]
The definition of a brand is “everything that gives an entity its recognition, meaning and value.” The brand perception held by the public, your customers and others familiar with your brand may or may not match the intended brand image. Crafting a brand blueprint is the process of identifying all the touch points your brand [...]
Everybody knows what branding is, right? I used to think so, but I am no longer convinced. The definition of a brand is “everything that gives an entity its recognition, meaning and value.” Seems simple enough but there are many misunderstandings that inhibit branding execution and reaching the full potential of brand value. Here are some [...]
Perhaps, nothing! Perhaps, millions of dollars. The answer depends on how you manage your brand. According to BrandZ, brand value contributes almost 1/3 of the value for Fortune 500 companies, or close to $2 trillion. A brand is defined as “that which gives meaning, recognition and value to your entity.” A brand is often confused [...]
One of the most important things any business can do is define their core target market. It is not an easy task but it is the key to determining the optimum business model. Meeting client needs consistently requires a “value proposition” well defined and then built into how the company operates, as well as who [...]
