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The first time I heard the phrase “hire an athlete” was early in my career. I was working for Hallmark Cards, Inc. and my boss used the phrase. Coming from a family with a long line of athletes, I naively asked what he meant. Was he being literal? Not at all. Hiring an athlete simply [...]
When my oldest son graduated from high school, I gave him a book called Real Life Begins After High School. I love to read and, unfortunately, he doesn’t, so it sat unused. I decided that I would read it cover to cover, and over the course of the summer before he went off to college, [...]
What would you do? You are a travel company that is taking a large group to the Far East. One night the leader of the group suggests that people might want to do something different for dinner than the travel company arranged. Only a subset of the group was invited to this new place, and [...]
One of the most important things any business can do is define their core target market. It is not an easy task but it is the key to determining the optimum business model. Meeting client needs consistently requires a “value proposition” well defined and then built into how the company operates, as well as who [...]
Let’s face it–2009 is over and we are on to 2010. We can wallow in our “shoulda-coulda’s” or we can get ready to have our best year ever. Not that I am naive, but the economy is not the obstacle that most people believe it to be–your willingness to take action, even risk, might be. [...]
At a gathering of great business minds last night, a brillaint friend of mine, Gina Danner of MailPrint, asked why do we accept unacceptable customer service. Is it time for a revolt? In the past I have written articles for businesses on how to ensure they deliver customer service superbly throughout the holidays, as customer [...]
The question many corporate executives are debating, especially those in charge of guiding their companies direction, is “Is there a new normal”? The short answer is yes…and no. Let me explain. We have gone through a number of economic crisis and shifts in this century–the depression, the post war boom, the silicone valley boom and [...]
