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Twenty years ago the four P’s defined the parameters of marketing–Place, Price, Product and Promotion. Without doubt these important levers are still used today to manage performance. Yet as our world, economy, technology, and knowledge change, so too do the P’s. Today there are four different P’s that have the power to make significant performance [...]
The post below is from Seth Godin. He made my point exactly! Check out http://reynolds-consulting.com/wake-up-stand-up-rise-above/. Our markets are forever changed and our businesses and attitudes must keep up (if not anticipate/innovate) If my blog doesn’t convince you perhaps Seth’s will. Please share your thoughts about the evolving world we live in. New polling out this [...]
For most of us, we don’ t want to re-create the last few years. We want to learn from them. In fact, we want to grow our businesses at accelerated rates, in part, to make up for some lost time. Yet, we have all heard, “only fools keep doing the same things and expecting a different [...]
Most organizations strive to be the best they can be, delivering the highest results for their stakeholders. Statistics show that most under achieve against goals. Companies either under realize the forecasted potential documented in their strategic plan (most achieve only 2/3 of the potential inherent in their strategy) or they don’t realize the intended return [...]
When I ask this question of clients, I usually get one of two answers: “my largest competitor” OR “the economy”. WRONG. So, what should be the biggest fear? What you don’t know! Why? Most big shifts, the kind that put companies out of business or are transformative for an industry, are usually in blind spots. [...]
So, what do you believe? Is the economy coming back? Most economists say yes, but slowly. Most businesses say maybe–some are seeing more positive signs than others. Most people say not yet. However, the challenge may be that the “recovered” economy doesn’t look much like the robust economy of yesterday. Some businesses will never recover. [...]
Last week I was on the road and hit four different cities. That means I had a chance to read a lot of different newspapers. It was the first time I saw guarded optimism consistently expressed with regard to the economy. USA Today had an article on 9/14 that declared, “Double-dip fears fade, stocks rally.” [...]
This is not a news flash. We have always known that change is not a luxury of choice. Yet, we have never been in the position we are now––facing so much change all at once and at such a rapid pace. We are surrounded by it… technology, health care treatment (not insurance, an entirely different [...]
One of the most important things any business can do is define their core target market. It is not an easy task but it is the key to determining the optimum business model. Meeting client needs consistently requires a “value proposition” well defined and then built into how the company operates, as well as who [...]
