by Margaret Reynolds | MARKETING
The point of triage is to determine how you can save the most lives by handling a group of casualties quickly in the most effective way possible. Is that a practice we apply to business challenges? When a new opportunity …...
by Melinda Korenchuk | MARKETING
We all get caught up in the gravity of day to day business, and it is the daily routine that keeps us where we are today. We repeat our processes; our systems “lock us in” to doing business a certain …...
by Margaret Reynolds | growth, MARKETING
The sweet spot is the intersection of the organization’s unique capabilities and select customer needs. You know that businesses can’t be everything to everybody, and yet defining a focus is very hard for most of us to do. Having great …...
by Margaret Reynolds | MARKETING
It is important to understand who your key competitors are and what they offer to customers. Of all the individuals or businesses that could possibly use your products or services, only some will choose you over your competition. It is …...
by Margaret Reynolds | BRAND DEVELOPMENT, CUSTOMER EXPERIENCE, MARKETING
Your strategic position will appeal more to some customers than others. If you are marketing a Lexus you are likely to appeal to a different customer than if you are selling a Chevrolet. It is even true of products that …...
